Blog
Guides for app makers: what brings installs, and what turns them into paying users.
AttributionRevenueCat attribution: which link brought subscribers
RevenueCat knows who paid, not where they came from. Three ways to join subscriptions to the link, post or ad that brought them.
OnboardingOnboarding and paywall funnels: what to track
The events to send between install and purchase, the rates to watch, and the mistakes that make subscription funnels lie.
LinksApp landing pages that convert: a checklist
When a page before the store helps, what goes above the fold, what to leave off, and how to measure whether it works.
Deep linksDeferred deep linking explained (iOS and Android)
What deferred deep linking is, how Android and iPhone differ, the privacy trade-offs, and when your app needs it at all.
Deep linksFirebase Dynamic Links shut down: what to use now
Dynamic Links stopped working on 25 August 2025. What each part did, what replaces it, and a migration checklist.
LinksHow to make one QR code for both app stores
One QR code that opens the App Store on iPhone and Google Play on Android, plus what to check before you print it.
LinksOne link for App Store and Google Play: how to set it up
Send iPhones to the App Store and Android phones to Google Play from one link: how it works, how to build it, what to test.
ComparisonUnolink vs Branch
Branch vs Unolink for indie apps: prices on the page instead of a demo, paying users per link, RevenueCat built in, and where Branch is stronger.
ComparisonUnolink vs AppsFlyer OneLink
AppsFlyer OneLink vs Unolink: per-conversion fees or a flat monthly price, paying users per link, RevenueCat built in, and who each one suits.
ComparisonUnolink vs Linktree
A link in bio for everything, or one built to get your app installed: what Linktree and Unolink each do.
ComparisonUnolink vs Bitly
Short links and QR codes for anything, or links built for apps: what Bitly and Unolink each offer.
ComparisonUnolink vs onelink.to
Two smart links for app downloads compared: routing, QR codes, prices, and what each shows after the click.
ComparisonUnolink vs Liinks
A link-in-bio mini website, or a bio link built to get your app installed: what Liinks and Unolink each offer.
ComparisonUnolink vs Linkrunner
A pay-per-install MMP or a flat-priced link tool with an SDK: what Linkrunner and Unolink each offer, and who each suits.
ComparisonBranch and AppsFlyer alternatives for indie apps
Free store tools, entry-level MMPs, smart links and link-plus-SDK tools, grouped by the job they do, with prices from each company.
AttributionWhich TikTok post brought your paying users?
Give every post, creator and ad its own link, then follow each one past the install: onboarding, paywall and purchase.
LinksA link in bio for your app
What to put on the page behind your bio link when the goal is installs, not clicks, and how to tell which version works.
Deep linksDeferred deep links on Android, explained
What a deferred deep link does for a new Android user, why it helps a small app, and how to add one to any Unolink link.
OnboardingFind the onboarding screen people leave on
Send one event per screen, see which screen loses the most people, and fix that one first.