Unolink vs AppsFlyer OneLink

OneLink is AppsFlyer's deep-linking product, part of a large mobile measurement platform. Unolink is a smaller tool for app makers who want to know which link, post or ad brought each paying user, at a fixed monthly price. Here's what each offers and where each fits. Facts about AppsFlyer come from its own website, checked on 29 October 2026.

In short

• AppsFlyer measures campaigns across ad networks and owned channels, with OneLink for deep links, QR codes and social-to-app landing pages. Its OneLink page addresses "CRM, lifecycle, and growth teams".
• Unolink is for indie developers and small studios: one link per post, creator or ad, followed past the install to onboarding, paywall and revenue, for a flat monthly price.

Pricing

AppsFlyer's pricing page lists:

• Zero, free, for owned media (it's not for paid campaigns), with 12,000 free conversions in the first year.
• Growth, pay as you go: the same 12,000 free conversions in the first year, then $0.07 per conversion, adding basic attribution for paid campaigns.
• Enterprise, custom pricing through a demo.

Unolink's prices are on our pricing page: Free, Indie at $6 a month, Pro at $19 and Studio at $49, with 1,000,000 SDK events a month on Pro and 5,000,000 on Studio. Installs, sessions, onboarding screens and RevenueCat purchases don't count towards that.

Where Unolink wins for a small team

A flat price instead of a fee per conversion. On AppsFlyer Growth, every conversion after the free 12,000 costs $0.07, so a good month costs more. On Unolink, a good month costs the same as a quiet one. You know the bill in advance, and you never talk to sales.

You see what happens after the install. With the Unolink SDK (Pro and up), each link shows which onboarding screen people leave on, who reaches the paywall, who starts a trial and who pays. Every install has a journey you can open, from the click to the purchase, and a Report points out what stands out, worked out with fixed rules.

RevenueCat is built in. The SDK (0.3.2 and later) connects to RevenueCat in one line. Trials, purchases, renewals and refunds then arrive under the link that brought each user, by themselves, and late payments still count for that link.

Landing pages, a developer page and QR codes in one place. Landing pages for ads let you compare up to 3 variants by views, store taps and, with the SDK, installs and paying users. A developer page puts all your apps on one address for your bio. QR codes come in basic on every plan, and styled and tracked from Indie.

Privacy without fingerprinting. Unolink tells you which link brought each install, on iPhone and Android, without fingerprinting.

Setup in minutes. Create a link, paste it in your bio or ad, and add the small SDK (iOS, Android, React Native or Flutter) when you want installs and revenue. No demo needed.

What OneLink offers

From AppsFlyer's pricing page and deep linking page:

• Short links and deep links, QR codes, link management, and social-to-app landing pages.
• Deferred deep linking: link parameters are kept through the install and restored on first open.
• One link that picks the best route for each user, using iOS Universal Links and Android App Links.
• Links for email, web, social, QR, referrals and text messages, created in bulk or through an API (the API is on Growth and Enterprise).
• Around it, AppsFlyer's measurement: configurable in-app events, and on Enterprise multi-touch attribution and fraud prevention.

Side by side

Where AppsFlyer is stronger

Unolink doesn't use Universal Links or App Links, has no deferred deep links on iPhone, doesn't send conversions to ad networks, has no SKAdNetwork tools and has no fraud product. If your growth depends on paid campaigns across many networks, or you need links created in bulk, AppsFlyer is built for that.