Unolink vs Linkrunner

On this page
Linkrunner and Unolink both tell app makers which link or campaign brought each install, and both publish their prices. They're built around different models: Linkrunner is a mobile measurement partner (MMP) priced per attributed install, and Unolink is a link tool with an SDK, priced per month. Here's what each offers and who each suits. Facts about Linkrunner come from its own website, checked on 29 October 2026.
In short
- Linkrunner calls itself "an AI driven MMP" that unifies "attribution, deep links, cohorts, revenue, and retention in one dashboard" (linkrunner.io), with postbacks to ad platforms, SKAN tools and fraud protection.
- Unolink is for indie developers and small studios: one link per post, creator or ad, followed past the install to onboarding, paywall and revenue, for a flat monthly price.
Pricing
Linkrunner's pricing page lists:
- Free: the first 25,000 attributed installs, with no credit card and "no calendar expiry", and all core features. Data is kept 30 days, with up to 999 campaigns or links and 1 million custom events a month.
- Growth: pay as you go, billed monthly after the fact, with no annual lock-in. The page's calculator lists $0.012 per install up to 10,000, then $0.010, $0.009 and $0.008, down to $0.007 above 500,000. Data is kept 365 days, with unlimited campaigns and 10 million custom events a month.
- Enterprise: custom pricing, with self-hosted deployment and an SLA.
Unolink's prices are on our pricing page: Free, Indie at $6 a month, Pro at $19 and Studio at $49. The SDK is on Pro (1,000,000 SDK events a month) and Studio (5,000,000); installs, sessions, onboarding screens and RevenueCat purchases don't count towards that.
Where Unolink wins for a small team
The price doesn't move with your installs. Linkrunner is generous at the start, then each attributed install has a price. On Unolink, Pro is $19 a month whether a creator brings you 200 installs or 20,000. When a post takes off, your bill stays where it was.
Built for posts, creators and bio links, not ad networks. Most small apps grow through social posts, creators and a link in bio. Unolink is shaped around that: a campaign link for each post or creator, a developer page with all your apps for your bio, landing pages for ads with up to 3 variants compared, and styled, tracked QR codes. All of that is on Indie at $6 a month, before you add any SDK.
You see what happens after the install. With the SDK (Pro and up), each link shows a screen-by-screen view of onboarding, who reaches the paywall, who starts a trial and who pays. You can open any install and follow it from the click to the purchase, and a Report points out what stands out, worked out with fixed rules rather than AI.
RevenueCat is built in. The SDK (0.3.2 and later) connects to RevenueCat in one line. Trials, purchases, renewals and refunds then show up under the link that brought each user, by themselves.
Privacy without fingerprinting, and setup in minutes. Unolink tells you which link brought each install, on iPhone and Android, without fingerprinting. The SDK is a small library for iOS, Android, React Native and Flutter, and there are no ad partners to configure.
What Linkrunner offers
From Linkrunner's homepage and pricing page, on every plan unless noted:
- Attribution, deep linking and deferred deep linking, with smart routing by operating system.
- Conversion postbacks to ad platforms, webhook delivery of all events, and campaign APIs.
- SKAN tools ("SKAN Studio") and organic attribution, both limited on Free.
- Fraud protection and suspicious install tracking.
- Remarketing, audiences, referral tracking, cohorts and data exports.
- Unlimited seats.
Side by side
| Feature | Unolink | Linkrunner | Source |
|---|---|---|---|
| Pricing model | Flat monthly plans | Per attributed install, after 25,000 free | linkrunner.io |
| Free plan | 1 app, 3 campaign links, unlimited clicks, no SDK | 25,000 attributed installs, once | linkrunner.io |
| History | Analytics you can view: 7 days Free, 30 days Indie, 13 months Pro and Studio | Data retention: 30 days Free, 365 days Growth | linkrunner.io |
| Landing pages, developer page, styled QR codes | Indie and up | Not listed | unolink.dev |
| Onboarding screens, journeys, rule-based report | Pro and up | Not listed | unolink.dev |
| RevenueCat revenue per link | Built in, Pro and up | Not listed | unolink.dev |
| Deferred deep links | Android; none on iPhone, by choice: no fingerprinting | Android and iPhone. On iPhone this relies on probabilistic matching, which Apple's rules restrict, or a clipboard paste prompt | linkrunner.io |
| Postbacks to ad platforms | No | Yes | linkrunner.io |
| SKAN tools, fraud protection | No | Yes | linkrunner.io |
Where Linkrunner is stronger
Unolink doesn't send conversions to ad networks and has no SKAN tools, no fraud product, no deferred deep links on iPhone and no team seats. If you buy app-install campaigns and need ad platforms to optimise on your installs and purchases, an MMP such as Linkrunner is built for that.
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