Unolink vs Branch
On this page
Branch and Unolink both send people from one link to the right app store and tell you which link brought an install. They're built for very different teams. Branch is a full measurement platform for marketing teams with paid budgets. Unolink is for indie developers and small studios who want to know which post, creator or ad brings paying users, at a price they can read before signing up. Facts about Branch come from its own website, checked on 29 October 2026.
In short
- Branch is a mobile measurement and deep-linking platform for teams running paid campaigns across many ad partners.
- Unolink gives you one link per post, creator or ad, and follows each one past the install: onboarding, paywall, purchase and revenue. Prices are on the page, and you can set it up yourself in minutes.
Where Unolink wins for a small team
You see the price before you start. Branch's pricing page shows no prices. Basics has a free trial; Essentials and Enterprise go through a demo. Unolink's plans are on our pricing page: Free, Indie at $6 a month, Pro at $19 and Studio at $49. No sales call, no quote, and the price doesn't grow with your installs.
You see what happens after the install. Knowing a link brought 40 installs is half the story. With the Unolink SDK (Pro and up), each link shows how far people got: which onboarding screen they left on, who saw the paywall, who started a trial and who paid. You can open any install and follow its journey from the click to the purchase. A Report points out what stands out, worked out with fixed rules.
RevenueCat is built in. If you sell subscriptions through RevenueCat, the SDK (0.3.2 and later) connects to it in one line. Trials, purchases, renewals and refunds then show up under the link that brought each user, by themselves. A payment that arrives weeks later still counts for the right link.
One tool for everything around the link. Landing pages for ads with up to 3 variants compared, a developer page with all your apps for your bio, and QR codes (basic on every plan, styled and tracked from Indie) sit next to your links. You don't need a separate page builder or QR service.
Privacy without fingerprinting. Unolink tells you which link brought each install on iPhone and Android without fingerprinting. That keeps you on the right side of Apple's rules and of your users.
Setup in minutes. The SDK is a small library for iOS, Android, React Native and Flutter. There's no partner configuration and nothing to negotiate.
What Branch offers
From Branch's pricing page and deep linking page:
- Deep links to in-app content, and deferred deep links that keep the destination through an app store install.
- Routing to the right app store for the device.
- Branded, trackable QR codes.
- Mobile measurement on every plan: multi-touch attribution, configurable in-app events, cohort and retention reports, fraud reporting, SKAdNetwork tools, and web attribution.
- Integrations with ad partners: 3 on Basics, unlimited on Essentials. Enterprise adds CTV/OTT attribution and lifetime value prediction.
- One SDK for deep linking, attribution and QR codes.
What Unolink offers
- One smart link per app: iPhone and iPad to the App Store, Android to Google Play, desktops to the Mac App Store, Microsoft Store or your website. Known bots and link previews are never sent to a store and never counted.
- Campaign links, one per post, creator or ad, each with its own numbers. Free has 3.
- Landing pages for ads, a developer page and styled, tracked QR codes (Indie and up).
- With the SDK (Pro and up): which link brought each install, onboarding screens, funnels per link, every install's journey to purchase, the Report, and revenue from RevenueCat.
- Deferred deep links on Android.
Side by side
| Feature | Unolink | Branch | Source |
|---|---|---|---|
| Prices on the pricing page | Free, Indie $6, Pro $19, Studio $49 a month | No prices shown; Basics has a free trial | branch.io |
| Start without a demo or sales call | Yes | Basics only; Essentials and Enterprise through a demo | branch.io |
| Routing to the right app store | Yes | Yes | branch.io |
| Which link or campaign brought an install | With the SDK (Pro and up) | Multi-touch attribution on every plan | branch.io |
| Onboarding, funnels and journeys per link | With the SDK (Pro and up) | Not listed | unolink.dev |
| RevenueCat revenue per link | Built in, with the SDK (Pro and up) | Not listed | unolink.dev |
| Landing pages for ads | Indie and up, up to 3 variants compared | Not listed | unolink.dev |
| Developer page for your bio | Indie and up | Not listed | unolink.dev |
| QR codes | Basic on every plan; styled and tracked from Indie | Branded and trackable | branch.io |
| Deferred deep links | Android; none on iPhone, by choice: no fingerprinting | Android and iPhone. On iPhone this relies on probabilistic matching, which Apple's rules restrict, or a clipboard paste prompt | branch.io |
| Ad partner integrations | No | 3 on Basics, unlimited on Essentials | branch.io |
| SKAdNetwork tools | No | Yes | branch.io |
| Fraud reporting | No | Yes | branch.io |
Where Branch is stronger
To be fair to Branch: Unolink has no ad-network integrations or postbacks, no SKAdNetwork tools, no fraud product, no Universal Links or App Links, and no deferred deep links on iPhone. If you buy ads across many networks and need them to receive your conversions, Branch (or another measurement platform) is built for that.
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