Which TikTok post brought your paying users?

You posted five videos, paid two creators and ran one ad. Installs went up. Which of them was worth it?

Views and likes don't answer that. Neither do clicks: a video can send thousands of curious people who never open the app twice. What you want to know is which post brought people who finished onboarding, saw the paywall and paid. Then you can make more of what works and stop paying for what doesn't.

Give every post its own link

Start with one link per thing you want to compare: one per video, one per creator, one per ad. With Unolink each is a campaign link on your app, such as go.unolink.dev/yourapp/creator-anna. Every one of them opens the right store for the phone (App Store on iPhone, Google Play on Android, your website on a computer), so you can paste the same link everywhere and nobody lands on the wrong store.

Put the link where people can tap it: the bio, a pinned comment, the creator's own bio for the campaign, the ad's destination.

Follow each link past the click

A click count per link is a start, and you get it on every plan. The question that matters comes after the install.

Add the Unolink SDK to your app and Unolink shows which link brought each install, on iPhone and Android, without fingerprinting. Installs it can't tie to one of your links show on their own row, so they don't inflate a campaign. Your app reports the moments that matter: onboarding finished, paywall seen, trial, purchase. If you use RevenueCat, the SDK connects to it in one line, and purchases, renewals and refunds arrive by themselves.

Funnel then shows, per link: clicks, installs, how many finished onboarding, saw the paywall and paid, and the revenue. Late payments count too: someone who pays a week later still counts for the link they came from.

Compare like with like

• Look at rates, not totals. A creator with fewer installs but twice the paying rate may be the better deal.
• Wait for enough people. A handful of installs proves nothing. The Report says "too early" until a link has enough data to compare.
• Keep one link per post. Reusing a link across posts merges their numbers.

Why not a measurement platform?

Attribution platforms built for big ad budgets do much more than this, and are priced for it: per install, per attributed conversion or through a sales call. If you grow through posts, creators and a few ads, you need one answer: which of them bring paying users. Unolink gives you that at a fixed price on the page, with no contract.

What it costs

Campaign links and click counts are on the Free plan (three campaign links per app). Installs, funnels and revenue per link need the SDK, on Pro ($19 a month) and Studio. See pricing and the SDK docs.