Unolink vs Bitly

Bitly shortens links, makes QR codes and builds landing pages, for any kind of destination. Unolink does links, QR codes and landing pages too, but only for apps, and it follows each link past the install to paying users. Here's what each offers, from each company's own pages. Facts about Bitly were checked on its website on 29 October 2026.

In short

• Bitly is a general link and QR code platform, with plans from free up to enterprise.
• Unolink is for app makers: one link that opens the right store on every phone, and which link brought installs and paying users.

Pricing

Bitly's pricing page lists these prices with annual billing (it says annual plans save up to 34%, so paying monthly costs more):

• Free (with ads): 5 links and 2 QR codes a month, and 2 landing pages.
• Core: $10 a month, billed $120 a year (annual only): 100 links, 5 QR codes, 5 landing pages, and 30 days of click and scan data.
• Growth: $29 a month, billed $348 a year: 500 links, 10 QR codes, 10 landing pages, a complimentary custom domain, and 4 months of data.
• Premium: $199 a month, billed $2,388 a year: 3,000 links, 200 QR codes, 20 landing pages, mobile deep linking, and a year of data.
• Enterprise: custom pricing.

Unolink's prices are on our pricing page: Free, Indie at $6 a month, Pro at $19 and Studio at $49. Redirects and clicks are unlimited on every plan; plans differ in apps, links per app, features and how far back you can see.

What Bitly offers

From Bitly's pricing page and mobile links page:

• Short links, QR codes and landing pages for any destination, with click and scan data.
• A UTM builder, and custom domains from Growth.
• Mobile deep links that open the right screen in your app, or the app store if it isn't installed, on Premium and above.

What Unolink offers

• One smart link per app on every plan: iPhone and iPad to the App Store, Android to Google Play, desktop to the Mac App Store, Microsoft Store or your website. Known bots and link previews are never sent to a store and never counted.
• Campaign links for each ad, channel or post, with clicks by country, platform, browser, referrer and UTM source.
• Landing pages for ads that lead with the install button, with up to 3 variants compared (Indie and up).
• A developer page for your bio with all your apps and links, and styled QR codes with your logo, scan tracking and a print-ready vector PDF (Indie and up).
• With the SDK (Pro and up): which link brought each install, onboarding screens, funnels, journeys from click to purchase, a report, and revenue from RevenueCat. You see installs and paying users, not only clicks.
• Deferred deep links on Android with the SDK, so a new user can land on the right screen after installing.

Where Unolink wins for an app maker

The app-store link is the starting point, not the top tier. Bitly's mobile deep links start on Premium at $199 a month, billed yearly. Unolink's smart link that picks the right store is on every plan, Free included.

Unlimited clicks for a small fixed price. Bitly's plans cap how many links and QR codes you make each month. Unolink's Indie plan is $6 a month for 5 apps and 50 links each, with unlimited redirects and clicks.

It counts what you care about. A click is only the first step. With the SDK on Pro ($19 a month), you see which ad or post brought installs, who finished onboarding and who paid, with RevenueCat purchases and renewals per link. That's how you tell a cheap click from a paying user.

Landing pages built to compare. Each Unolink landing page can have up to 3 variants, compared on views and store taps, and with the SDK on installs and paying users too.

Side by side

Where Bitly is stronger

Unolink links only to apps (and their websites). It has no custom domains yet (coming soon), and no deferred deep links on iPhone. If you shorten links to all kinds of pages, or need your own domain today, Bitly is the broader tool.