Landing pages

For ads, a link can show a short page before the store: your app's icon, rating, headline, up to three benefits, screenshots and one big store button. Every other link keeps going straight to the store. Indie plan and up; installs and paying users per variant need the SDK (Pro).

Why use one

Ads that send traffic to a website (Meta and TikTok "traffic" campaigns, Reddit, X, Pinterest…) need a page to land on. This is that page, ready in a minute.
Each ad can have its own headline, so the page repeats the promise the person just clicked on.
You see where people drop off: page view → store tap → install → paid, per link.
iPhone installs are matched to their link too, without fingerprinting (with the SDK, Pro and up).

Set it up

Open your app → Landing page.
Press Fill in from App Store to bring in your icon, rating and screenshots, or upload your own (drag them in; JPEG, PNG or WebP up to 15 MB). Write a headline, a subline and up to three benefits, pick a button colour and a theme, and Save. The preview shows the real page, as an iPhone, Android or desktop visitor would see it.
Under Which links and QR codes show it, switch it on for the links in your ads and the QR codes on your posters. Optionally give a link its own headline.

Use it as your link in bio

TikTok and Instagram give you one link in your bio. Put your Unolink link there: phones go to the right store, and if the link shows your landing page, add More links (up to six, each with a label and an icon: website, Discord, YouTube, email…). They appear under the store button, so the install stays the main action, and taps on each one are counted per variant. Show them as rows, or as round icons (video, chat, social and email links; websites stay rows).

Look and blocks

Look: pick a preset (Clean, Bold, Soft, Night, Editorial), then change any part: the background (plain, a glow of your colour, or your colour behind the top of the page), the button shape (rounded, pill, square) and the font (the device's own: standard, rounded, serif, mono; or one of 8 web fonts, served from Unolink's own domain, never from a third party).
Cover: a banner at the top of the page: one of 8 patterns drawn in your button colour (glow, gradient, mesh, waves, dots, grid, stripes, rings), or your own wide picture. The developer page has the same choice.
Screenshots: show them in a row that scrolls sideways, fanned out like a hand of cards with the first one in front, as one big spotlight with small thumbnails, or in a two-column grid. Turn on the phone frame to draw a dark phone around each one.
Badges: up to two laurel badges at the top of the page, each with a big line and a small one (“4.8 ★” over “50,000+ ratings”, “#1” over “Health & Fitness”). Use my rating fills one in from your App Store rating. Only show what's true for your app.
Video: a link to a YouTube, TikTok or other video, shown as a cover with a play button. It opens the video, so nothing loads from the video site until someone taps. Taps are counted per variant.
Questions: up to six, for the doubts people have before installing.
What's new: your latest version and what it brings. Fill in from App Store brings in your release notes.
When the link is shared: the title, description and wide image that chat apps and social networks show. Empty: the headline, subline and first screenshot.

Languages

Pro and up. A page can be shown in up to 20 more languages, each one written by you: Unolink never translates your texts. Use Languages above the editor: Add language, then type each text under the original, which is shown above it. A text you leave empty shows in the page's main language, and Copy the … texts into empty fields gives you a starting point. A language can have its own screenshots (App Store screenshots often differ per country).

Visitors see the page in their browser's language when you've added it, and in the main language otherwise. Arabic and Hebrew pages read right to left. Link previews in chat apps always show the main language. A link's own headline can be written in each language too. After a downgrade from Pro, your translations are kept but visitors see the main language only; upgrade again and they show as before.

Compare variants

Make up to three variants (tabs at the top, each with its own name and design). New variant copies the one you're on, so you can change just one thing: the headline, the screenshots, the button colour. Then point each ad's link at a different variant.

How the variants do shows, per variant, page views, how many visitors tapped a store button (the tap rate), and the installs and paying users that followed. The leader is marked, with how sure that is: with only a few views it says it's too close to call, and roughly how many more views would settle it. Numbers always show, however few.

What visitors see

iPhone: one App Store button. Android: one Google Play button. Desktop: both, plus a QR code to scan with a phone.
The page is a single small HTML document with no third-party scripts, fonts or cookies. Every image is shrunk to the size it's shown at (WebP, typically under 150 KB), stripped of metadata and served from Unolink, so visitors' browsers never contact anyone else.
Link previews in chat apps and ad tools show the page's share title and image (the headline and first screenshot, unless you set your own).
Inside TikTok, Instagram and other apps: their built-in browsers often can't open the App Store or Google Play from a normal link. Visitors there get a small page that opens the store app directly, and a Store not opening? note with how to open the link in their browser and a button to copy it. The App Store campaign and the Google Play referrer are kept, so these installs are counted as usual. Landing pages opened there show the same note under the button.

How it's counted

Each page view is a click on the link. A tap on a store button is recorded on that click, and the visitor goes to the store exactly as with a direct link: the Google Play referrer carries the same click, so Android installs stay exact.
The Funnel shows how many clicks tapped a store button, and Journeys shows the page view and the tap on each install's timeline.